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Braskem In Everyday Life

Client:
Braskem
Services:
Interactives
Date:
September 20, 2015
Project Brief
Our team developed the interactive educational microsite that showcases how plastics and petrochemical products are integrated into everyday life. Responsibilities included concept implementation, interactive programming, scroll-based navigation, animations, responsive optimization, and creating an engaging user experience through visual storytelling.
In Everyday Life is an interactive experience that reveals how plastics are used in everyday products through exploration and discovery.

Braskem launched In Everyday Life as an interactive digital experience designed to demonstrate how plastics and chemical products are integrated into modern daily living. Through a scroll-based journey, users explored familiar environments and discovered the role of petrochemical materials in ordinary objects around them.

The microsite transforms everyday environments into interactive educational spaces where users explore animated scenes and discover how plastics and petrochemical products are integrated into modern life. Through scroll-based storytelling, interactive hotspots, and lightweight gamification, the experience turns traditional corporate communication into an engaging and visually immersive digital journey.

Navigation

Navigate through environments using scroll interaction

Discovery

Discover hidden informational hotspots

Learning

Learn how plastic-based materials are used in common products

Interaction

Interact with animated elements and transitions

Play The Demo
Play the interactive demo and explore how plastics and petrochemical materials are integrated into everyday products through an engaging educational experience.

Braskem // In Everyday Life

Interactive Educational Experience

The microsite transforms everyday environments into interactive educational spaces where users explore animated scenes and discover how plastics and petrochemical products are integrated into modern life.