Redbull Castle Break
Date:
September 23, 2023
Project Brief
Red Bull Castle Break was a unique promotional event that challenged mountain biking enthusiasts to conquer a custom downhill course inspired by the historic surroundings of Ljubljana Castle. Blending urban freeride, technical obstacles, and adrenaline-fueled action, the campaign celebrated the thrill of mountain biking while inviting participants to test their skills in an unforgettable Red Bull experience. Although the 2023 event was ultimately cancelled, the campaign showcased Red Bull's signature approach to creating immersive and engaging brand experiences.
We developed the official browser-based promotional game for the campaign, where players raced through a castle-inspired downhill course while avoiding obstacles in a fast-paced MTB adventure.